It can undoubtedly be a challenge to step in front of the camera - not just for the first time, but in general in fact. If there is one proverb that can be usefully linked to this, then it is "getting a hole in the boil". It might sound a bit easy and like something you could have said yourself - but it actually fits, and the truth is that it's hard to count on just one hand examples where this isn't the case.
But of course it requires that you get over it the first time, jump out of your comfort zone and, not least, to get the damned abscess punctured. In addition, there are a number of good tips that can make it a little easier and more manageable.
But what good does it do? After all, it's not 'real' and no one is watching. No, there's certainly no one watching, but that can help make it all seem less new the first time you go 'real' live. It can, for example, help give you an insight into how much you can move around, how you can best display your goods and, not least, how it feels to talk - without getting any answer in return.
If you suddenly get stuck and don't know what to say, it can be nice to have some simple, clear and rehearsed messages that you can return to. It can, for example, be something like: "Are you out there with me? Give us some likes and hearts so we can feel you here on the other side of the camera" or "It's the first time we're trying this format, so bear with us if we stumble a bit over the words or work a bit nervous – we do our best”.
As soon as things really get going, it's always a good idea to start with a long, deep breath and get your nerves under control. After that, you simply lie down from the shore what, Why and how. What have the customers pressed on? Why should they come and buy from you tonight? How do they buy? After that, you just go through your range and do what you are good at – selling the product.
One of the biggest uncertainties of being alive is that you can end up in deep water and maybe even end up saying something you're not quite sure of. Here, the most important thing to remember is that there is most likely no one who knows more about your products than you. So whether it is 82% or 85% cotton, there is probably not a single one that bounces over. However, it is important to say that you must use your expert knowledge and expertise as one of your greatest strengths – it strengthens your credibility and can help to convince the customer that they should buy.
Somewhat in line with the above, one of the biggest uncertainties is undoubtedly that you can't just press 'stop' and start over - it's live, and once you've said something, yes, it's said. But calm down now; remember that you do nothing but talk to customers in the store every day, and you can't just press 'stop' and start over there either. So just do what you usually do – talk to the customers, use your expert knowledge and put on a good mood. Then it can't go completely wrong.
So it's just a matter of getting started - it will all work out as long as you use your strengths and do your best. So what are we waiting for? Let's go live.
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