Customer cases

All brands are different, but our ambition for success is the same. We work with many different brands and industries, and that's just one of the reasons why we don't have a 1-to-1 formula for success - but together we pull on the work clothes.

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JYSK

500 orders after
half an hour

We have all heard the legendary Lars Larsen in prime time on TV with the message: "I have a good offer for you" - now it is Rasmus and Sandra from JYSK's own talent program, who are ready with good offers, entertainment, inspiration and much, much more more.

With JYSK, we regularly go live with different – and sharp – themes, where we, among other things, works actively with the balance between retail and e-commerce. As a brand, JYSK is not afraid of good offers, but we are also aware that it should not be the only thing that the live shopping concept is associated with.

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EYDA

Authenticity vs.
professionalism

How do you best balance personal authenticity and a hardcore visual identity? We have tried to answer that question together with EYDA with a tailored live shopping concept as the answer.

Through well-produced lives that match the brand's visual identity and where the focus is on the product, we go live with EYDA. We focus on the fact that it is women of all ages and shapes who try the products on - we take the time to tell, compare and answer questions. For a fashion brand like EYDA, it is a game changer.

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COOLSHOP

LEGO in the basket for
more than DKK 1.4 million.

Fun and trouble have gradually become the best synonym for Coolshop. We have put precisely this in a clear and extremely well-performing framework that ensures sales time and time again.

Although Coolshop's use of the live format has been set in a clear framework, this does not mean that it has become boring - we have chosen to have a strong focus on gamification and viewer activation through, among other things, stressful countdowns, engagement-driven tax games, gloomy and much, much more. When this is boiled down, we ensure organic spread, high viewer retention and lots of revenue.

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ECOOKING

A strategic part of the business

If you work with beauty products, you also know that they are not always as simple as they look. For that very reason, Ecooking works with live shopping with a focus on education, guidance and a strong relationship with customers.

Together with Ecooking, we made a conscious choice that we want to be as close to the viewers as possible - e.g. for that reason we chose Anja from the brand's customer service as the face of Ecooking Live. Through strategic partnerships, we also work with GWPs and similar to strengthen conversion.

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COOP DANMARK

Live sales were higher than the entire month
the year before

How do you sell a Thermoblender at a high price point of DKK 4,000 to Coop customers? It is broadcast live throughout the country with TV chef Claus Holm, who is the face of the kitchen series. The result was a live shopping campaign that surpassed the entire month's revenue of the previous year.

Through a unique setup, where all Kvickly and SuperBrugsen Facebook pages are activated, we get the opportunity, with a marketing budget of DKK 0, to reach more than 12,000 viewers throughout the country and not least to interact with them in real time. Does it get much better? No it does not.

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SMUKFEST

A commercial party wrapped in fun and excitement

Together with Denmark's most beautiful festival, we dress new as well as seasoned festival-goers for this summer's festival with the sale of merchandise, experiences and guidance. All in an entertaining format with lots of interaction and viewer activation

At the same time as creating unique viewing experiences, we also make sure to integrate Smukfest's backbone - namely the so-called playmates. This means that it turned into entertainment formats based on the WOLT and Royal collaborations and the sale of specially designed Woden boots.

500 orders after half an hour

We have all heard the legendary Lars Larsen in prime time on TV with the message: "I have a good offer for you" - now it is Rasmus and Sandra from JYSK's own talent program, who are ready with good offers, entertainment, inspiration and much, much more more.

With JYSK, we regularly go live with different – and sharp – themes, where we, among other things, works actively with the balance between retail and e-commerce. As a brand, JYSK is not afraid of good offers, but we are also aware that it should not be the only thing that the live shopping concept is associated with.

Play Video
Play Video

The balance between authenticity
and professionalism

How do you best balance personal authenticity and a hardcore visual identity? We have tried to answer that question together with EYDA with a tailored live shopping concept as the answer.

Through well-produced lives that match the brand's visual identity and where the focus is on the product, we go live with EYDA. We focus on the fact that it is women of all ages and shapes who try the products on - we take the time to tell, compare and answer questions. For a fashion brand like EYDA, it is a game changer.

LEGO in the basket for
more than DKK 1.4 million.

Fun and trouble have gradually become the best synonym for Coolshop. We have put precisely this in a clear and extremely well-performing framework that ensures sales time and time again.

Although Coolshop's use of the live format has been set in a clear framework, this does not mean that it has become boring - we have chosen to have a strong focus on gamification and viewer activation through, among other things, stressful countdowns, engagement-driven tax games, gloomy and much, much more. When this is boiled down, we ensure organic spread, high viewer retention and lots of revenue.

Play Video
Play Video

ECOOKING

Live shopping has become a strategic part of the business

If you work with beauty products, you also know that they are not always as simple as they look. For that very reason, Ecooking works with live shopping with a focus on education, guidance and a strong relationship with customers.

Together with Ecooking, we made a conscious choice that we want to be as close to the viewers as possible - e.g. for that reason we chose Anja from the brand's customer service as the face of Ecooking Live. Through strategic partnerships, we also work with GWPs and similar to strengthen conversion.

COOP DANMARK

Live sales were greater than the entire month the year before

How do you sell a Thermoblender at a high price point of DKK 4,000 to Coop customers? It is broadcast live throughout the country with TV chef Claus Holm, who is the face of the kitchen series. The result was a live shopping campaign that surpassed the entire month's revenue of the previous year.

Through a unique setup, where all Kvickly and SuperBrugsen Facebook pages are activated, we get the opportunity, with a marketing budget of DKK 0, to reach more than 12,000 viewers throughout the country and not least to interact with them in real time. Does it get much better? No it does not.

Play Video
Play Video

SMUKFEST

A commercial party wrapped in party and fuss

Together with Denmark's most beautiful festival, we dress new as well as seasoned festival-goers for this summer's festival with the sale of merchandise, experiences and guidance. All in an entertaining format with lots of interaction and viewer activation

At the same time as creating unique viewing experiences, we also make sure to integrate Smukfest's backbone - namely the so-called playmates. This means that it turned into entertainment formats based on the WOLT and Royal collaborations and the sale of specially designed Woden boots.

Get smarter
together with us

Our analysis is quite simple. We have been in a limbo between physical retail and impersonal e-commerce for far too long - but that is until now. Live shopping is the hybrid between these, and it is in the intersection between authenticity, entertainment and convenience that the businesses of the future will flourish.